Maurice Sendak dies

Maurice Sendak, the creator of 'Where the Wild Things Are', to many a heart-wrenching tale of the difficulty of growing up encased in a metaphoric kingdom of scary animals, has died aged 83.  The world has lost a creative mind, but his ideas and images will live on generations past the day he sat down to craft this tale and his other works.  Isn't this something that writers want to achieve?  If so, how come the 'business' of writing is now more of a marketing sausage machine than it has ever been?  And the character of the 'writer' is now necessarily a marketing guru of sorts, far removed from that quiet, solitary garret so vital to the creation and crafting of something of worth.